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If there is a Silicon Valley of flowers, then it is the Netherlands. The contemporary floriculture sector is a very knowledge-intensive industry. Thanks to the innovative strength of flower growers and their close cooperation with knowledge organizations and technology companies, the Netherlands has for decades been the largest flower exporter in the world. Where the emphasis is traditionally on the breeding of certain cut flowers and the continuous cultivation of new spectacular varieties, the sector has also invested a great deal in the past fifteen years in making the production process more sustainable and reducing the environmental impact.

Visual artist and designer Frank Bruggeman will research some of the latest products from the Dutch floriculture sector for a period of 30 weeks. Every week there is a different ornamental flower on show, most of which are grown under glass all year round. The vegetable setting in which these ornamental flowers are placed reflects the changing seasons and also aims to provide a space for decay and transience, processes that are carefully avoided in traditional showpiece flower arrangements.

With thanks to

Hetty Berens, Guus Beumer, Marten Kuijpers, Klaas Kuitenbrouwer, Maurizio Montalti, Suzanne Mulder, Marina Otero Verzier, Mark Wigley
Frank Bruggeman, Overtreders-W, Andres Jacques
Boy Vereecken, Bardhi Haliti